The Hook Is Everything
TikTok gives you approximately 1.5 seconds to stop a thumb. We eliminated talking head intros entirely. Instead, every video now opens with either a bold visual disruption or a provocative statement.
The Content Pyramid
We allocate 60% of content to entertainment, 30% to education, and only 10% to direct promotion.
The brands that win on TikTok are not the ones posting the most polished content. They are the ones that understand the culture of the platform.
Posting Cadence
In the first 30 days, we posted 5 videos per day. The algorithm needs data to understand who your audience is.
